Abby Borden is Vice President of Marketing at Vantage, where she leads marketing and defines how the company positions, communicates, and wins in retail media. Over the past decade, she has built her career turning complex technology into clear, differentiated narratives that shape markets and drive revenue.

Abby’s philosophy: the best marketing is rarely the flashiest. It’s disciplined, grounded, and built on the kind of foundational work that makes bold creative possible.

Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage
At Vantage, we’re building the most unified retail media platform on the market.

Unlock a Clear View of Your Category With Share of Voice
Advertisers can easily measure how their campaigns perform in isolation. What’s harder is understanding how that performance compares to the rest of the category.

Why Retail Media Campaigns Are Still So Hard To Launch, and What To Do About It
Campaign execution has become the bottleneck for both operators and advertisers. Here’s how a more connected workflow changes that.