Bess Devenow is the Senior Strategic Insights & Communications Manager at Vantage, known for connecting dots across trends and telling clear, compelling stories that drive smarter decision-making.

With a background spanning market research, content strategy, and brand building, she thrives at the intersection of insight and narrative—making data not just understandable, but engaging.

When she’s not working, Bess is likely planning her next vacation, hiking, or scouting the best tiramisu in Los Angeles.

You're Losing Retail Media Revenue to Inefficiency. Here's How to Fix It.
Retail media teams lose up to 5 hours a day to manual workflows. Here's where the time goes—and how to get it back.

The Operating System for Retail Media. And the Brand To Match.
We’ve evolved. Discover Vantage’s new brand and how we’re building the infrastructure retailers need to simplify operations, scale revenue, and take control of retail media.

Retail Media Technology Finally Moves Beyond Patchwork in 2026
Global retail media ad spend has grown from roughly $65–70B in 2020 to a projected $200+B by 2027.

Retail Media Ops FAQ: Common Questions on Workflows, Coordination, and Execution
Growth adds complexity before it adds capacity. Every new advertiser, channel, or campaign type introduces another handoff, another approval step, another place for something to fall through the cracks.

What the Shift Towards Retail Media Self-Service Means for Brands
Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit.

CES & NRF 2026: Early Signals Shaping the Future of Retail Media
CES and the National Retail Federation: Retail’s Big Show generate no shortage of ideas.