Press Release
May 28, 2026
Vantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and Delivery
Former CVS Media Exchange and Walmart Connect leader joins as operational execution becomes a key differentiator in commerce and retail media
Blog
May 12, 2026
The Operating System for Retail Media. And the Brand To Match.
We’ve evolved. Discover Vantage’s new brand and how we’re building the infrastructure retailers need to simplify operations, scale revenue, and take control of retail media.
Blog
March 26, 2026
Why Retail Media Campaigns Are Still So Hard To Launch, and What To Do About It
Campaign execution has become the bottleneck for both operators and advertisers. Here’s how a more connected workflow changes that.
Press Release
March 19, 2026
Vantage and Triangle Retail Media Partner to Expand Retail Media Reach
Partnership delivers unified retail media infrastructure to activate first-party audiences across omnichannel inventory
Blog
May 29, 2026
You're Losing Retail Media Revenue to Inefficiency. Here's How to Fix It.
Retail media teams lose up to 5 hours a day to manual workflows. Here's where the time goes—and how to get it back.
Blog
April 27, 2026
Retail Media Technology Finally Moves Beyond Patchwork in 2026
Global retail media ad spend has grown from roughly $65–70B in 2020 to a projected $200+B by 2027.
Blog
April 20, 2026
Retail Media Ops FAQ: Common Questions on Workflows, Coordination, and Execution
Growth adds complexity before it adds capacity. Every new advertiser, channel, or campaign type introduces another handoff, another approval step, another place for something to fall through the cracks.
Blog
March 18, 2026
Retail Media Innovation in Action: How Vantage Builds Better Solutions
Innovation moves faster when everyone’s in it. See how shared ownership and real collaboration shape what we build next.
Blog
February 26, 2026
Unlock a Clear View of Your Category With Share of Voice
Advertisers can easily measure how their campaigns perform in isolation. What’s harder is understanding how that performance compares to the rest of the category.
.jpg)
Blog
February 18, 2026
How to Rethink Retail Media Analytics & Measurement (Without Breaking Everything)
Retail media has evolved in recent years from a performance channel into a core line item that touches each stage of the purchase funnel.
Blog
January 16, 2026
CES & NRF 2026: Early Signals Shaping the Future of Retail Media
CES and the National Retail Federation: Retail’s Big Show generate no shortage of ideas.
Blog
December 17, 2025
The 72 Hour Launch: A New Standard for Retail Media Campaign Activation
In retail media, time isn’t just money—it’s market share.
Blog
June 30, 2025
Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage
At Vantage, we’re building the most unified retail media platform on the market.
Blog
November 25, 2024
What the Shift Towards Retail Media Self-Service Means for Brands
Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit.
Press Release
October 29, 2024
Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future
As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success.
Press Release
October 7, 2024
Vantage Expands Availability of Its Industry-Leading Retail Media Orchestration Platform
Vantage, the orchestration layer for retail and commerce media, today announced that its comprehensive retail media platform